TO MATCH FEATURE TOBACCO-CHINA-REFORM., 2003-07-09 (photo)

A customer puffs on a cigarette at a store selling Chinese brand cigarettes in Shanghai July 9, 2003. Dancing Butterfly, Seven Wolves, Viagra, and Double Happiness are just some of about 1,100 brands frustrating for years foreign tobacco's efforts in China, which accounts for nearly a third of the global industry by cigarettes smoked. China is the top cigarette market in the world with smokers lighting up about 1.7 trillion cigarettes a year. Smokers face a bewildering array of bizarre names in all colours and sizes. Foreign companies now have a market share of only six percent. Beijing is moving to overhaul the fractured industry ahead of a gradual opening as part of its WTO commitments. REUTERS/Claro Cortes IV TO MATCH FEATURE TOBACCO-CHINA-REFORM CC/TW