TO ACCOMPANY FEATURE STORY FOOD-JAPAN-ORGANIC, 2002-04-01 (photo)

A customer beams during selection of organically grown bananas imported from Mexico at an organic food market in Tokyo. Thanks to a string of health scares and mislabelling scandals that have gnawed away at confidence in "conventional" produce, the world's most finicky food market is getting back to basics, and organic supermarkets and restaurants have sprouted up across the country. If you want Japanese consumers to go bananas over organic bananas, exporters say, the trick is to market them as the Louis Vuitton of the vegetable world. Picture taken April 1, 2002. REUTERS/Eriko Sugita TO ACCOMPANY FEATURE STORY FOOD-JAPAN-ORGANIC ES/PB