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NUDE BILLBOARD BY PLASTIC SURGEON IN RIO DE JANEIRO, 1999-09-16 (photo)

IMAGE number
REU8460923
Image title
NUDE BILLBOARD BY PLASTIC SURGEON IN RIO DE JANEIRO, 1999-09-16 (photo)
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Medium
photograph
Date
1999 AD (C20th AD)
Shooting Date
1999-09-16
Image description

A billboard depicting a naked woman and procliming "the art of plastic surgery" stands out near a main access road to the Barra da Tijuca, one of the more affluent areas of Rio de Janeiro, September 16. Trying to stand out in the crowded field of plastic surgery, Dr. Luiz Fernando DaCosta created more publicity than he expected when his billboard sparked a controversy on medical ethics. It was designed by the happy husband of a woman who went under DaCosta's knife, but the billboard outraged members of a local doctor's group about whether it represents unethical advertising. GN/BM

Photo credit
REUTERS / Bridgeman Images
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