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ONE OF WORLD'S BIGGEST ADVERTISING HOARDINGS IS UNVEILED BY COCA-COLA IN LONDON'S PICCADILLY CIRCUS, 2003-09-30...

IMAGE number
REU7715022
Image title
ONE OF WORLD'S BIGGEST ADVERTISING HOARDINGS IS UNVEILED BY COCA-COLA IN LONDON'S PICCADILLY CIRCUS, 2003-09-30 (photo)
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Photographer
Peter Macdiarmid
Medium
photograph
Date
2003 AD (C21st AD)
Shooting Date
2003-09-30
Image description

An abseiler unveils the new Coca-Cola advertising hoarding at dawn in Piccadilly Circus in London, September 30, 2003. The new billboard is one of the world's biggest - a 30-metre wide neon colossus comprising three thousand LED (Light Emitting Diode) tiles, which will use built-in cameras and an on-board weather station to respond to the weather and interact with people looking at it from the ground. REUTERS/Peter Macdiarmid PKM/ASA/JV

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REUTERS/Peter MacDiarmid / Bridgeman Images
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Editorial (Books, magazines and newspaper) - extended
Print and/or digital. Single use, any size, inside only. Single language only. Single territory rights for trade books; worldwide rights for academic books. Print run up to 5000. 7 years. (excludes advertising) eg: Illustrate the inside of a book or magazine with a print run of 5,000 units
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Content within this photograph may require additional clearances (eg: trademark and personality rights) depending on Licensee's specific use of material, which may include book and magazine cover use.
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