Published 02/07/2009
Due to the success of the 125 year window campaign earlier this summer, using Bridgeman (see below), M&S have continued the retro look and feel for their current holiday scheme 'Great Days Out' . This campaign is driving people staying in Britain for their summer holidays so the brief was not to make it 'too St.Lucia!' The poster to your right depicts a detail from the 1920s illustration 'At the Races' from the somewhat risque French magazine Le Sourire. It has been used in the window of the M&S Marble Arch branch amongst others.
Bridgeman are excellent to work with. |
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A Return to Old Fashioned Family Values The window display design team at M&S initially contacted Bridgeman to help find an image to promote their 125 year dine-in food campaign. They were looking for an image with retro appeal to communicate old fashioned family values and their usual source for imagery, the M&S archive, did not 'come up trumps'. Fortunately for Bridgeman, we had only just added a batch of 1950s vintage illustration from The Advertising Archives which fitted the bill perfectly. This image featuring a 1950s housewife cheerily serving supper to her eager husband has been used on door and window stickers on 125 stores across the UK in May and June 09.
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